I read a term the other day called “lag metrics”. Everyone understands what lead metrics are, but the lag metrics are the things that lead to the lead metrics. If
Read FullI’m giving you all sorts of good tips and tricks to think about to make your creatives and department hum properly. Or maybe you’re the single media guy trying to
Read FullNot like physical protection, although if they’re good looking you may want to consider it… By protection, I mean someone in charge and delegating. This again, may seem obvious, but
Read FullSo, you’ve decided to hire a media guy. Step one accomplished! Now, what do you do with him? If you’re a small to medium sized company-and this goes for any,
Read FullI had a few clients lately that have asked me good questions on things that we do here at PM Studios, and it changed the way that I’ve thought about
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