Ferrari Adopts Bitcoin Payment For its High-End Sports Cars

https://bitcoinnews.com/ferrari-adopts-bitcoin-payment-for-cars/

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Ferrar, the luxury car manufacturer, has embraced Bitcoin by allowing customers to purchase its high-end sports cars using Bitcoin. This payment option is now available in the United States and will soon expand to Europe, responding to increasing demand from wealthier customers.

Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, recently told Reuters that with the growing popularity of digital assets, the company recognized the need to adapt and accommodate customers who have invested in Bitcoin. This includes both young investors who have amassed wealth through cryptocurrencies and more traditional investors looking to diversify their portfolios.